"Physio near me" — and your clinic doesn't appear
Someone in Realejo has back pain. They grab their phone and search "physiotherapist near me". Google shows 3 clinics. Yours isn't one of them.
It's not because your clinic is worse. It's because the other 3 have their online presence optimized and you don't. There are over 200 physiotherapy, dental and general medicine clinics in Granada. Only those Google considers "relevant and trustworthy" appear in the top results.
These are the most common reasons a clinic in Granada is invisible online — and how to fix it.
Reason 1: You don't have a Google Business profile (or it's incomplete)
40% of clinics in Granada don't have a Google Business profile, or they have one but it's unverified. Without a verified profile, you don't exist on Google Maps.
Action: Go to business.google.com, claim your profile, verify it. Fill in absolutely everything: description with keywords ("physiotherapy clinic in central Granada, specializing in sports injuries and back pain"), photos of the premises and team, hours, phone, website.
Reason 2: Few or no reviews
A clinic with 5 reviews competes against one with 60. Google has no doubt which to recommend. Reviews are trust signals — for Google and for the patient.
Action: After every satisfactory appointment, ask for a review. A post-appointment WhatsApp message with a direct link to your Google profile works well: "Hi María, thanks for your visit. If you have a moment, a Google review would really help us: [link]". 30% of patients respond if you ask within the first 2 hours.
Reason 3: Your website has no local SEO
Your website says "Physiotherapy Clinic" but doesn't mention "Granada" anywhere. Google doesn't know where you are. And if it doesn't know where you are, it won't show you when someone searches by location.
Action: Every page on your website should include your location. The main page title should be something like "Physiotherapy Clinic in Central Granada | [Name]". Add a page for each service: "Sports physiotherapy in Granada", "Back pain treatment in Granada". Google indexes each page separately.
Reason 4: You have no professional photos
Patients want to see where they're going before they go. A clinic with no photos generates distrust. A clinic with photos of the clean premises, smiling team and facilities generates immediate trust.
Action: Upload at least 15 photos to your Google Business profile:
- Building exterior (so the patient recognizes it on arrival)
- Waiting room
- Treatment rooms
- Professional team
- Specialized equipment
You don't need a professional photographer. Good natural light + current phone = good enough photos.
Reason 5: No visible call button
60% of patients searching for a clinic on mobile want to call directly. If your Google profile doesn't have a phone number, or your website doesn't have a visible "Call" button on mobile, you lose more than half your conversions.
Action: Verify your phone number is on your Google profile, it works, and it rings. On your website, put a sticky "Call" or "WhatsApp" button on the mobile version, visible without scrolling.
Reason 6: Your competition is doing it
The hardest reason. While you do nothing, the clinic down the street has optimized their profile, has 80 reviews, posts new photos every week, and appears first on Google. Every new patient Google sends to your competition is a patient that could have been yours.
In Granada, health searches are among the most competitive:
- "Dentist Granada" — 1,200 searches/month
- "Physiotherapist Granada" — 800 searches/month
- "Psychologist Granada" — 1,500 searches/month
Each of those searches is a potential patient choosing between you and your competition.
What you can do today
Start with the basics: complete Google Business profile, 10 real reviews, and your location mentioned on your website. Just that alone puts you above 60% of clinics in Granada.
Want to know your exact score? Our free audit analyzes your online presence in 30 seconds and tells you which categories you're failing in.