Your business exists, but Google doesn't know it
Every day, thousands of people search Google Maps for things like "restaurant near me", "dentist Granada centro" or "hair salon Realejo". If your business doesn't appear in those results, you're losing customers who are literally searching for what you offer.
The good news: appearing on Google Maps isn't complicated. The bad news: 70% of businesses in Granada don't have it properly set up.
Step 1: Claim your Google Business profile
Go to business.google.com and search for your business. If it already exists (Google sometimes creates profiles automatically), claim it. If not, create it from scratch.
You'll need:
- Exact business name (as it appears on your sign)
- Physical address
- Phone number
- Primary category (e.g., "Restaurant", "Dental clinic", "Hair salon")
- Opening hours
Google will send a postcard with a verification code to your address. Takes 5-14 days. Without verifying, your profile won't appear in results.
Step 2: Complete absolutely everything
An incomplete profile is worse than no profile. Google prioritizes profiles with more information. Make sure you fill in:
Business description — This is where you put your keywords. Don't write "we are a restaurant with good food". Write something like: "Tapas restaurant in the center of Granada, specializing in traditional Andalusian cuisine. 5 minutes from the Cathedral, with terrace and daily menu." Google uses this description to connect your business with specific searches.
Photos — Upload at least 20 quality photos. Interior, exterior, dishes (if you're a restaurant), team, products. Profiles with many photos receive 520% more clicks according to Google data.
Special hours — Holidays, Semana Santa, August. Tourists search "open now" at 9pm and if your hours aren't updated, they skip you.
Step 3: Get reviews (and respond to all of them)
Reviews are the number 1 factor Google uses to decide which businesses to show first. A bar with 80 reviews and 4.5 stars will appear before one with 8 reviews and 5 stars.
How to get more reviews:
- Ask satisfied customers to leave a review (in person works better than email)
- Put a QR code on the table or counter that goes directly to your Google profile
- Respond to ALL reviews, positive and negative. Google values the interaction
A tip for Granada: tourists tend to leave reviews. If you have a menu in English and mention it in your profile, you attract English reviews that improve your international visibility.
Step 4: Publish updates
Google Business lets you publish "posts" — like mini updates that appear on your profile. Most businesses in Granada never use them, so doing it automatically puts you ahead of 90% of your competition.
Ideas for posts:
- New daily special or weekly menu
- Special event or promotion
- Team or venue photo
- Special hours for holidays
Post at least once a week. Each post tells Google: "this business is active and managed."
Step 5: Choose the right categories
You can have one primary category and several secondary ones. Be specific:
- Instead of "Restaurant", use "Tapas restaurant" or "Italian restaurant"
- Instead of "Clinic", use "Physiotherapy clinic" or "Dental clinic"
- Add secondary categories: a restaurant can also be "Bar", "Terrace", "Restaurant with daily menu"
The result
A well-optimized Google Business profile in Granada can generate between 50 and 200 additional calls or visits per month, depending on the sector. For a restaurant in the center, that can mean 20-30 new customers per week.
You don't need a marketing agency. You don't need to spend on advertising. You just need a complete, updated profile with real reviews.
If you want to know exactly how your online presence stands right now, try our free audit tool. In 30 seconds it tells you your score and what to improve first.