Your customer already uses WhatsApp — why don't you?
Spain has one of the highest WhatsApp usage rates in the world: over 95% of smartphone users use it daily. In Granada, it's the default communication tool — between friends, families, and increasingly, between businesses and customers.
If a potential customer has to call, send an email, or fill out a web form to contact you, you're adding unnecessary friction. A WhatsApp message is instant, natural, and barrier-free.
WhatsApp Business is free and turns your WhatsApp into a professional tool. Here's how to set it up and get the most out of it.
Step 1: Install WhatsApp Business
Download the "WhatsApp Business" app (not the regular one) from your app store. You can use the same phone number — the app will migrate your chats automatically.
The difference from regular WhatsApp:
- Business profile with address, hours, website and catalog
- Pre-written quick replies
- Automatic welcome message
- Away message outside business hours
- Labels to organize customers
- Message statistics
Step 2: Set up your business profile
Fill in everything:
- Name: Your business name
- Category: "Restaurant", "Beauty salon", "Clinic", etc.
- Description: Brief with location. "Tapas restaurant on Calle Navas, Granada. Terrace, daily menu, reservations via WhatsApp."
- Address: Your physical address (appears on a map)
- Hours: When you're available to respond
- Website: Link to your website or Instagram
- Email: Contact email
Step 3: Set up automatic messages
These messages work for you when you can't respond:
Welcome message — Sent automatically when someone writes to you for the first time:
"Hello! Thanks for contacting [business name]. How can we help you? If you'd like to book, tell us the date, time, and number of people. We'll confirm within 1 hour."
Away message — Sent outside your configured hours:
"Hi, we're currently outside business hours. We'll respond first thing tomorrow morning. If it's urgent, you can call us at [phone]. Thanks!"
Quick replies — Pre-written messages you send with a shortcut. Set up the most frequent:
- /menu → "Here's our daily menu: [link]"
- /booking → "To book we need: date, time, and number of people."
- /hours → "Our hours are Monday to Saturday, 12:00-16:00 and 20:00-00:00."
- /location → "We're at [address]. Here's the location: [Google Maps link]"
Step 4: Create a catalog
WhatsApp Business lets you create a product or service catalog with photos, descriptions, and prices. For a restaurant it could be the menu. For a salon, services with prices. For a clinic, available treatments.
The catalog appears directly in your profile and the customer can see it without asking.
Step 5: Use labels to organize
When you start receiving many messages, labels save you:
- "New client" — first inquiry
- "Pending booking" — confirmation needed
- "Regular client" — for special offers
- "Quote sent" — follow-up needed
This turns WhatsApp into a free mini-CRM.
The Granada trick: the wa.me link
Create a direct link to your WhatsApp with a pre-filled message:
wa.me/34XXXXXXXXX?text=Hi, I'd like to book a table
Put this link on:
- Your Google Business profile (in the website field or in a post)
- Your Instagram bio
- A QR code on the table or at the door
- Your business card
One click and the customer is already talking to you. No searching for your number, no saving contacts, no friction.
Real case: hair salon in Zaidín
A hair salon in Zaidín that implemented WhatsApp Business went from managing appointments by phone (they missed 30% of calls because they were cutting hair) to receiving 80% of bookings via WhatsApp. The automatic welcome message captured the necessary information even when they were busy. Result: 40% more appointments per month without hiring anyone.
Start today
WhatsApp Business takes 15 minutes to set up. It's free. And in a city like Granada where everyone uses WhatsApp, not having it means losing customers every day.
Want to see the full impact of your digital presence? Our free audit analyzes your business in 30 seconds and shows you exactly where you're losing opportunities.