Your customer already uses WhatsApp — why don't you?
Spain has one of the highest WhatsApp usage rates in the world: over 95% of smartphone users use it daily. In Granada, it's the default communication tool — between friends, families, and increasingly, between businesses and customers.
If a potential customer has to call, send an email, or fill out a web form to contact you, you're adding unnecessary friction. A WhatsApp message is instant, natural, and barrier-free.
WhatsApp Business is free and turns your WhatsApp into a professional tool. Here's how to set it up and get the most out of it.
Step 1: Install WhatsApp Business
Download the "WhatsApp Business" app (not the regular one) from your app store. You can use the same phone number — the app will migrate your chats automatically.
The difference from regular WhatsApp:
- Business profile with address, hours, website and catalog
- Pre-written quick replies
- Automatic welcome message
- Away message outside business hours
- Labels to organize customers
- Message statistics
Step 2: Set up your business profile
Fill in everything:
- Name: Your business name
- Category: "Restaurant", "Beauty salon", "Clinic", etc.
- Description: Brief with location. "Tapas restaurant on Calle Navas, Granada. Terrace, daily menu, reservations via WhatsApp."
- Address: Your physical address (appears on a map)
- Hours: When you're available to respond
- Website: Link to your website or Instagram
- Email: Contact email
Step 3: Set up automatic messages
These messages work for you when you can't respond:
Welcome message — Sent automatically when someone writes to you for the first time:
"Hello! Thanks for contacting [business name]. How can we help you? If you'd like to book, tell us the date, time, and number of people. We'll confirm within 1 hour."
Away message — Sent outside your configured hours:
"Hi, we're currently outside business hours. We'll respond first thing tomorrow morning. If it's urgent, you can call us at [phone]. Thanks!"
Quick replies — Pre-written messages you send with a shortcut. Set up the most frequent:
- /menu → "Here's our daily menu: [link]"
- /booking → "To book we need: date, time, and number of people."
- /hours → "Our hours are Monday to Saturday, 12:00-16:00 and 20:00-00:00."
- /location → "We're at [address]. Here's the location: [Google Maps link]"
Step 4: Create a catalog
WhatsApp Business lets you create a product or service catalog with photos, descriptions, and prices. For a restaurant it could be the menu. For a salon, services with prices. For a clinic, available treatments.
The catalog appears directly in your profile and the customer can see it without asking.
Step 5: Use labels to organize
When you start receiving many messages, labels save you:
- "New client" — first inquiry
- "Pending booking" — confirmation needed
- "Regular client" — for special offers
- "Quote sent" — follow-up needed
This turns WhatsApp into a free mini-CRM.
The Granada trick: the wa.me link
Create a direct link to your WhatsApp with a pre-filled message:
wa.me/34XXXXXXXXX?text=Hi, I'd like to book a table
Put this link on:
- Your Google Business profile (in the website field or in a post)
- Your Instagram bio
- A QR code on the table or at the door
- Your business card
One click and the customer is already talking to you. No searching for your number, no saving contacts, no friction.
Real case: hair salon in Zaidín
A hair salon in Zaidín that implemented WhatsApp Business went from managing appointments by phone (they missed 30% of calls because they were cutting hair) to receiving 80% of bookings via WhatsApp. The automatic welcome message captured the necessary information even when they were busy. Result: 40% more appointments per month without hiring anyone.
Start today
WhatsApp Business takes 15 minutes to set up. It's free. And in a city like Granada where everyone uses WhatsApp, not having it means losing customers every day.
See a free sample of your site — in about a minute. Try the free sample →